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Alter Ego is currently available in (CA / AZ / NV / UT / NM / OR / WA / ID) through Bassett Salon Solutions
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Alter Ego Passion Mask - 250ml Alter Ego Passion Mask - 250ml

Conditioning color treatment enhance color intensity and tone on natural, colored and bleached hair.

Be Blonde Pure Toner 60ml Be Blonde Pure Toner 60ml

Toner Cream for naturally blonde, bleached or lightened hair. Delicate formula with eco-certified Inca Oil.

Be Blonde Pure Diamond Lift 60ml Be Blonde Pure Diamond Lift 60ml

Hi-lift permanent coloring cream. Diamond-shine technology represents the perfect balanced fusion between science and nature.

Be Blonde Pastel Toner 60ml Be Blonde Pastel Toner 60ml

Creative toning with a pastel effect.

Be Blonde Pure Hi-Lite Lifting Cream 150ml Be Blonde Pure Hi-Lite Lifting Cream 150ml

The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character.

Be Blonde Pure Light Cream 500gr Be Blonde Pure Light Cream 500gr

Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques.

Alter Ego Technofruit Color 100ml Alter Ego Technofruit Color 100ml

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

Alter Ego Technofruit Coactivator Cream 1000ml Alter Ego Technofruit Coactivator Cream 1000ml

For maximum color performance and long-lasting color results.

Alter Ego Technofruit Color - Superlighteners/Intensifiers Alter Ego Technofruit Color - Superlighteners/Intensifiers

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

Alter Ego PH Changer 125ml Alter Ego PH Changer 125ml

Change permanent colors to an acid tone-on-tone color, demi-color and toner with this exclusive PH Changer!

Alter Ego Creative Changer 125ml Alter Ego Creative Changer 125ml

Professional thickener for creative coloring techniques.

Alter Ego Len'Oil 150ml Alter Ego Len'Oil 150ml

A rich treatment of essential oils with a protective and soothing action. Applied before dyes or technical services to help protect the scalp.

Alter Ego Color Booster Alter Ego Color Booster

Create full, intense, brilliant shades with these ammonia free boosters.

BlondEgo Balayage Clay Lightener 450gr BlondEgo Balayage Clay Lightener 450gr

​Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels.

BlondEgo Lightener Launch Promo BlondEgo Lightener Launch Promo

BeBlonde is now BlondEgo! A new frontier of lightening from Alter Ego!

BlondEgo Blonde Maintain Shampoo - 950ml BlondEgo Blonde Maintain Shampoo - 950ml

​Illuminating, frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blonde, white and gray colored hair.

AE My Color - 100ml AE My Color - 100ml

Ammonia-free, ppd-free permanent hair color with a specific anti-age action

AE My Color + Booster Color Chart AE My Color + Booster Color Chart

BlondEgo Ultra 9 Lightener BlondEgo Ultra 9 Lightener

Zero-dust gray bleaching powder for intense and precise lightening techniques up to 9 levels.

BlondEgo Pure Light Blue Powder BlondEgo Pure Light Blue Powder

Zero-dust bleaching powder allows for lightening up to 7 levels.

Alter Ego Just Color Alter Ego Just Color

Direct Colouring Gel for hair with an acid ph without oxidation and without ammonia.

Alter Ego Just Color Brochure Alter Ego Just Color Brochure

New Just Color brochure

Alter Ego Just Color Chart Alter Ego Just Color Chart

New Just Color swatches

Be Blonde Total Blonde Activator 500ml Be Blonde Total Blonde Activator 500ml

Special cream formula for full-head lightening to guarantee maximum scalp comfort and full respect of the hair structure.

BlondEgo Blonde Maintain Shampoo - 300ml BlondEgo Blonde Maintain Shampoo - 300ml

Illuminating, frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blonde, white and gray colored hair.

AE My Color Rosewood Series AE My Color Rosewood Series

Elegant powdery hues light up with bright coppery reflections. Save 29%

BlondEgo Gentle Protective Lightener BlondEgo Gentle Protective Lightener

Protected and lightened hair in just one step.

Alter Ego Just Color Optimizer - 150ml Alter Ego Just Color Optimizer - 150ml

Acidifying spray formulated to complement the Just Color service

Alter Ego Stain Remover 200ml Alter Ego Stain Remover 200ml

Effectively removes excess color without irritation

Alter Ego Cellulose Pads Alter Ego Cellulose Pads

Recommended for use with the Utilities Stain Remover

AE EgoPrep Deep Cleanse - 33oz AE EgoPrep Deep Cleanse - 33oz

Prepare hair for in-salon treatments.

Alter Ego Passion Mask - 50ml Alter Ego Passion Mask - 50ml

Retail size conditioning color treatment.

Alter Ego Passion Mask Color Chart Alter Ego Passion Mask Color Chart

Conditioning color treatment chart

Alter Ego Passion Mask Leaflet Alter Ego Passion Mask Leaflet

Conditioning color treatment leaflet

   
 
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