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Alter Ego is currently available in (CA / AZ / NV / UT / NM / OR / WA / ID) through Bassett Salon Solutions
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AE Travel Size Mini Display AE Travel Size Mini Display

Get your clients ready for travel with this Mini Size Display!

BlondEgo Lightener Launch Promo BlondEgo Lightener Launch Promo

BeBlonde is now BlondEgo! A new frontier of lightening from Alter Ego!

AE Scalp Ritual Kits AE Scalp Ritual Kits

Treat the scalp and hair with an energizing boost that helps combat hair loss! Save 28%

AE Miracle Care BOGO Sale AE Miracle Care BOGO Sale

Stock up and Save on your Miracle Care Favorites!

AE NEW Silver Maintain AE NEW Silver Maintain

Protect your blonde with the NEW Silver Maintain line! Save 30%

AE Tropical Collection AE Tropical Collection

The limited edition summer beauty ritual! Save 28%