COLORLY 2020 incorporates the most advanced “next generation” pure
pigments supported by natural Melanin for on-target accuracy and tonal balance and maximum color longevity.
Oxily 2020 Cream Developer
An oxidizing emulsion enriched with conditioning agents and specific raw materials that increase color absorption and protects hair.
Aquarely with intense micro pigments, for more durable, uniform and brilliant color.
Aquarely Cream Developers
Less aggressive cream developer with Phyto wheat protein conditioners. Conditions and protects hair.
DelyTON is a non-progressive, deposit only haircolor that’s easy to use.
Deposit only cream activator with a silk protein conditioning base.
Easily Blond 2020
An innovative bleaching and decolorizing powder formulated with micro-granular technology.
Light Passion Toner
A new ammonia-free toner cream for bleached hair. Free your creativity with eight tempting hues!
Advanced Contrast combines the high-lift action and incomparable benefits of Easily Blond with the fiery brilliance of ultra-intense toning pigments to deliver the perfect one-step dimensional color service.
Procolorist Revivor Pro
Precious nutritious post technical conditioning service. Apply after dyes, bleaches, permanent and ironing services.
Procolorist Color Cleaner
Specific double-action fluid: eliminates traces of color on the skin
after color application delivering decongestant and soothing action.
Procolorist After Color Shampoo
Designed for post technical service with exclusive Hyalu Colorplex,
After Color Shampoo prolongs color intensity and improves brilliance.
Rebalancing spray for damaged and porous hair. Used to prepare the hair for chemical services.
Itely Blossom Color
Semi-Permanent Direct Colour based on micro pigments that produce beautiful amplified fantasy colours. In seven vivid rainbow shades.
Itely OMB Clay Blonde
Ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.
Itely OMB Sunlight Oil
Extraordinary, ammonia-free lightening oil, enriched with the exclusive &-PLEX Bond Repair.
Itely OMB Blonde Sealer
A conditioning treatment which helps restore the pH of the scalp and hair after all bleaching services.
Itely OMB pH Modulator
Just a few drops is all it takes to mitigate the alkalinity of the toning cream, preventing the lightening of natural hair.
Itely OMB Activator - 5 vol.
Specifically formulated to guarantee maximum performance when used with Blonde Toner shades together with pH Modulator.
Itely OMB Shampoo
Spectacular pearl shampoo that delicately hydrates and cleanses bleached and treated hair