COLORLY 2020 incorporates the most advanced “next generation” pure pigments supported by natural Melanin for on-target accuracy and tonal balance and maximum color longevity.

An oxidizing emulsion enriched with conditioning agents and specific raw materials that increase color absorption and protects hair.

Aquarely with intense micro pigments, for more durable, uniform and brilliant color.

Less aggressive cream developer with Phyto wheat protein conditioners. Conditions and protects hair.

Bleaching powder with a lavender color and lavender scent that conditions and protects while lifting.

DelyTON is a non-progressive, deposit only haircolor that’s easy to use.

Deposit only cream activator with a silk protein conditioning base.

The bleaching cream that lightens up to 7 shades in perfect safety.

An innovative bleaching and decolorizing powder formulated with micro-granular technology.

Bring New Life To Your Color with this conditioning and reviving mask!

A new ammonia-free toner cream for bleached hair. Free your creativity with eight tempting hues!

Advanced Contrast combines the high-lift action and incomparable benefits of Easily Blond with the fiery brilliance of ultra-intense toning pigments to deliver the perfect one-step dimensional color service.

Special protective fluid for the skin enriched with the exclusive Hyalu Colorplex and calming agents.

Prevents color stains on the perimeter of the skin. Does not interfere with color penetration.

Precious nutritious post technical conditioning service. Apply after dyes, bleaches, permanent and ironing services.

Specific double-action fluid: eliminates traces of color on the skin after color application delivering decongestant and soothing action.

This amazing multi-functional and biphasic, no-rinse solution contains 10 restructuring actions.

Designed for post technical service with exclusive Hyalu Colorplex, After Color Shampoo prolongs color intensity and improves brilliance.

Rebalancing spray for damaged and porous hair. Used to prepare the hair for chemical services.

Semi-Permanent Direct Colour based on micro pigments that produce beautiful amplified fantasy colours. In seven vivid rainbow shades.

Ammonia free toner cream for bleached hair.

Innovative, ultra-performance decolorizer enriched with the exclusive &-PLEX Bond Repair.

Ammonia-free, delicate decolorizing powder.

Ideal for free hand lightening techniques, such as balayage, ombre, shatush and splashlight.

Multi-service decolorizing cream ideal for stressed hair.

Extraordinary, ammonia-free lightening oil, enriched with the exclusive &-PLEX Bond Repair.

A conditioning treatment which helps restore the pH of the scalp and hair after all bleaching services.

OH MY BLONDE - Swatch Chart

Just a few drops is all it takes to mitigate the alkalinity of the toning cream, preventing the lightening of natural hair.
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Specifically formulated to guarantee maximum performance when used with Blonde Toner shades together with pH Modulator.

Leave-in hair color spray with anti-yellowing effect.

Spectacular pearl shampoo that delicately hydrates and cleanses bleached and treated hair

Conditioner that hydrates and nourishes porous, bleached and treated hair