Itely Oh My Blonde Conditioner hydrates and nourishes porous, bleached and treated hair, leaving it soft and silky without weighing it down. Formula enriched with Chromalight for longer-lasting colour and protection of the hair against oxidizing processes due to external factors. Detangles & improves combing, offering shine. The exclusive E-PLEXTM Bond Repair, a complex of precious oils and vegetable butters, helps to improve hair shine and resistance, making it stronger and healthier.