Itely Blossom is a semi-permanent colour that comes is seven vivid rainbow shades, that when used on bleached hair produce beautiful amplified fantasy colours while on light natural hair will produce a more subtle wash of colour. The range also comes with a larger 250ml tube of clear which can be used to dial down the intensity and create this season’s must have ethereal pastel colours. The colours can be mixed to create your own pallet and blended and blead into one another to create colour melts, root stretch or oil on water or mother of pearl effects. SEMI-PERMANENT DIRECT COLOUR based on micro pigments that deposit themselves between the cuticle and the outer layers of the hair fibre. No Developer required. THE COLOUR LASTS: from 3 to 20 shampoos depending on washes. Colour fades gradually with washing. The result can change according to the chosen shade, hair base, the intensity of the colour and how porous the hair is. Paraben-Free Zero Phthalates No animal testing Free from MEA and DEA Ammonia free