B.Toxkare Prepping Shampoo - 750ml
Step 1 of the B.Toxkare system, this prepping shampoo offers a ‘Soft Peel’ action that deep cleanses to remove impurities and styling build-up.
B.Toxkare Contouring Cream - 500ml
Step 3 of the B.Toxkare System, has a weightless densifying action that restores elasticity to guarantee weightless hydration and a healthier external structure.
Be Blonde Pure Toner 60ml
Toner Cream for naturally blonde, bleached or lightened hair. Delicate formula with eco-certified Inca Oil.
Alter Ego Technofruit Color 100ml
Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.
Alter Ego PH Changer 125ml
Change permanent colors to an acid tone-on-tone color, demi-color and toner with this exclusive PH Changer!
Alter Ego Len'Oil 150ml
A rich treatment of essential oils with a protective and soothing action. Applied before dyes or technical services to help protect the scalp.
AE Urban Proof Charcoal Shampoo
Exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer.
AE Urban Proof Scented Mist
Its sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected.
Alter Ego Just Color
Direct Colouring Gel for hair with an acid ph without oxidation and without ammonia.
AE Scalp Ritual Kits
Treat the scalp and hair with an energizing boost that helps combat hair loss! Save 28%
AE Silver Maintain Shampoo
Protect your blonde with the NEW Silver Maintain line, neutralizes unwanted yellow tones for up to 5 weeks!
AE Color Care Conditioner
Protect your color, smooth the hair fiber with this lightweight conditioner formulated for color-treated hair.
AE Color Care Shampoo
Gently cleanses hair while providing protection for color, keeping it vibrant longer.