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Alter Ego is currently available in (CA / AZ / NV / UT / NM / OR / WA / ID) through Bassett Salon Solutions
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B.Toxkare Contouring Cream - 500ml B.Toxkare Contouring Cream - 500ml

Step 3 of the B.Toxkare System, has a weightless densifying action that restores elasticity to guarantee weightless hydration and a healthier external structure.

B.Toxkare Nutra-Lift 15ml B.Toxkare Nutra-Lift 15ml

An intensive anti-aging eye cream with hyaluronic acid.

B.Toxkare Replumping Cream B.Toxkare Replumping Cream

Delivers weightless newfound youthful body and bounce.

B.Toxkare Replumping Shampoo B.Toxkare Replumping Shampoo

Formulated to gently cleanse hair, it restores weightless elasticity and body.

Be Blonde Pure Illuminating Shampoo Be Blonde Pure Illuminating Shampoo

Gently cleanses restoring body and brilliance even on fine and porous structures.

Alter Ego Passion Mask - 250ml Alter Ego Passion Mask - 250ml

Conditioning color treatment enhance color intensity and tone on natural, colored and bleached hair.

Be Blonde Pure Illuminating Conditioner Be Blonde Pure Illuminating Conditioner

Restores incredible brilliance and leaves hair silky soft, strong and healthy.

Be Blonde Pure Illuminating Mask Be Blonde Pure Illuminating Mask

Restores incredible brilliance, leaves hair easy to comb.

Be Blonde Pure Toner 60ml Be Blonde Pure Toner 60ml

Toner Cream for naturally blonde, bleached or lightened hair. Delicate formula with eco-certified Inca Oil.

Be Blonde Pure Diamond Lift 60ml Be Blonde Pure Diamond Lift 60ml

Hi-lift permanent coloring cream. Diamond-shine technology represents the perfect balanced fusion between science and nature.

Be Blonde Pastel Toner 60ml Be Blonde Pastel Toner 60ml

Creative toning with a pastel effect.

Be Blonde Pure Hi-Lite Lifting Cream 150ml Be Blonde Pure Hi-Lite Lifting Cream 150ml

The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character.

Be Blonde Pure Light Cream 500gr Be Blonde Pure Light Cream 500gr

Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques.

Alter Ego Technofruit Color 100ml Alter Ego Technofruit Color 100ml

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

Alter Ego Technofruit Coactivator Cream 1000ml Alter Ego Technofruit Coactivator Cream 1000ml

For maximum color performance and long-lasting color results.

Alter Ego Technofruit Color - Superlighteners/Intensifiers Alter Ego Technofruit Color - Superlighteners/Intensifiers

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

Alter Ego PH Changer 125ml Alter Ego PH Changer 125ml

Change permanent colors to an acid tone-on-tone color, demi-color and toner with this exclusive PH Changer!

Alter Ego Creative Changer 125ml Alter Ego Creative Changer 125ml

Professional thickener for creative coloring techniques.

Alter Ego Len'Oil 150ml Alter Ego Len'Oil 150ml

A rich treatment of essential oils with a protective and soothing action. Applied before dyes or technical services to help protect the scalp.

AE Travel Size Mini Display AE Travel Size Mini Display

Get your clients ready for travel with this Mini Size Display!

Alter Ego Color Booster Alter Ego Color Booster

Create full, intense, brilliant shades with these ammonia free boosters.

AE Urban Proof Charcoal Shampoo AE Urban Proof Charcoal Shampoo

Exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer.

AE Urban Proof Cream AE Urban Proof Cream

Moisturizing and anti-pollution action hair and body fluid.

AE Urban Proof Scented Mist AE Urban Proof Scented Mist

Its sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected.

BlondEgo Balayage Clay Lightener 450gr BlondEgo Balayage Clay Lightener 450gr

​Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels.

BlondEgo Lightener Kit BlondEgo Lightener Kit

Save with this BLONDEGO Lightener kit!

BlondEgo Blonde Maintain Shampoo - 950ml BlondEgo Blonde Maintain Shampoo - 950ml

​Illuminating, frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blonde, white and gray colored hair.

BlondEgo Ultra 9 Lightener BlondEgo Ultra 9 Lightener

Zero-dust gray bleaching powder for intense and precise lightening techniques up to 9 levels.

BlondEgo Pure Light Blue Powder BlondEgo Pure Light Blue Powder

Zero-dust bleaching powder allows for lightening up to 7 levels.

Alter Ego Just Color Alter Ego Just Color

Direct Colouring Gel for hair with an acid ph without oxidation and without ammonia.

Alter Ego Just Color Brochure Alter Ego Just Color Brochure

New Just Color brochure

Alter Ego Just Color Chart Alter Ego Just Color Chart

New Just Color swatches

AE Scalp Ritual Kits AE Scalp Ritual Kits

Treat the scalp and hair with an energizing boost that helps combat hair loss! Save 28%

B.Toxkare Hair Lifting Serum B.Toxkare Hair Lifting Serum

Step 2 of the B.Toxkare System, for soft, radiant, healthy younger looking hair.

AE Silver Maintain Shampoo AE Silver Maintain Shampoo

Protect your blonde with the NEW Silver Maintain line, neutralizes unwanted yellow tones for up to 5 weeks!

AE Silver Maintain Conditioner AE Silver Maintain Conditioner

Formulated with violet pigment to neutralize any unwanted yellow shade while nourishing and softening hair in depth.

AE Color Care Conditioner AE Color Care Conditioner

Protect your color, smooth the hair fiber with this lightweight conditioner formulated for color-treated hair.

AE Color Care Shampoo AE Color Care Shampoo

Gently cleanses hair while providing protection for color, keeping it vibrant longer.

AE Color Care Conditioning Cream AE Color Care Conditioning Cream

Deeply nourishes the hair fiber, preventing color from fading.

AE Color Care Leave-in Conditioner - 150ml AE Color Care Leave-in Conditioner - 150ml

Formulated to protect your hair and hair color all day long.

AE Silk Oil Illuminating Treatment - 12x10 AE Silk Oil Illuminating Treatment - 12x10

Leave-in brightening treatment to control rebellious hair.

AE Silk Oil Intensive Lotion - 12x10 AE Silk Oil Intensive Lotion - 12x10

Get smooth, shiny and soft hair with this intensive treatment lotion.

AE Silk Oil Shampoo AE Silk Oil Shampoo

Silk-effect shampoo that nourishes and tames even the most difficult hair.

AE Silk Oil Conditioning Cream AE Silk Oil Conditioning Cream

Intensive conditioning treatment for both natural and treated hair.

AE Silk Oil Blend AE Silk Oil Blend

Beautifying oil treatment for hair.

Be Blonde Total Blonde Activator 500ml Be Blonde Total Blonde Activator 500ml

Special cream formula for full-head lightening to guarantee maximum scalp comfort and full respect of the hair structure.

BlondEgo Blonde Maintain Shampoo - 300ml BlondEgo Blonde Maintain Shampoo - 300ml

Illuminating, frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blonde, white and gray colored hair.

AE Volume Shampoo AE Volume Shampoo

Frequent use shampoo that offers long-lasting body and volume.

AE Repair No Breakage - 150ml AE Repair No Breakage - 150ml

A leave-in treatment that repairs and prevents split ends

AE Repair Conditioning Cream AE Repair Conditioning Cream

Restructuring cream for treated and damaged hair

AE Repair Shampoo AE Repair Shampoo

An intensive shampoo for dry, damaged, brittle hair

BlondEgo Gentle Protective Lightener BlondEgo Gentle Protective Lightener

Protected and lightened hair in just one step.

AE She Wonder Kit AE She Wonder Kit

Turn on the brightness of treated, frizzy and unruly hair.

Alter Ego Just Color Optimizer - 150ml Alter Ego Just Color Optimizer - 150ml

Acidifying spray formulated to complement the Just Color service

Alter Ego Stain Remover 200ml Alter Ego Stain Remover 200ml

Effectively removes excess color without irritation

Alter Ego Cellulose Pads Alter Ego Cellulose Pads

Recommended for use with the Utilities Stain Remover

Alter Ego Passion Mask - 50ml Alter Ego Passion Mask - 50ml

Retail size conditioning color treatment.

Alter Ego Passion Mask Color Chart Alter Ego Passion Mask Color Chart

Conditioning color treatment chart

Alter Ego Passion Mask Leaflet Alter Ego Passion Mask Leaflet

Conditioning color treatment leaflet

AE Hydrate Shampoo AE Hydrate Shampoo

Balanced hydration shampoo

AE Hydrate Conditioner AE Hydrate Conditioner

Balanced hydration shampoo

AE Hydrate Whipped Cream AE Hydrate Whipped Cream

Conditioning and moisturizing mousse

AE Urban Proof Dry Shampoo 6.76oz AE Urban Proof Dry Shampoo 6.76oz

Instant action anti-pollution dry shampoo with bamboo charcoal.

AE Scalp Ritual Promos AE Scalp Ritual Promos

Rituals to reinvigorate and strengthen hair from the root!

AE Master Care Volume Promos AE Master Care Volume Promos

It's time to turn up the volume!

   
 
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