Post color shampoo with organic Goji Berry Extract & Argan Oil.

Ensures maximum protection for hair and color thanks to a solar filter.

Extra gentle formulation combines washing to a light conditioning action giving body, shine and elasticity to
color-treated hair.

Seals and prolongs the intensity of cosmetic color, leaving hair shiny and hydrated.

Ultra delicate revitalizing shampoo for normal to thick hair.

Elevated detangling, replenishing and nourishing actions leave hair hydrated and silky soft.

Beautifying oil for all hair types. Restores instant brilliance and shine.

Rebuilding spray amplifies texture and volume.

Ultra delicate revitalizing shampoo for fine hair.

Revitalizing conditioner for fine hair.

Step 1 of the B.Toxkare system, this prepping shampoo offers a ‘Soft Peel’ action that deep cleanses to remove impurities and styling build-up.

Step 3 of the B.Toxkare System, has a weightless densifying action that restores elasticity to guarantee weightless hydration and a healthier external structure.

An intensive anti-aging eye cream with hyaluronic acid.

B.Toxkare Spatula

Delivers weightless newfound youthful body and bounce.

Formulated to gently cleanse hair, it restores weightless elasticity and body.

Gently cleanses restoring body and brilliance even on fine and porous structures.

Conditioning color treatment enhance color intensity and tone on natural, colored and bleached hair.

Restores incredible brilliance and leaves hair silky soft, strong and healthy.

Restores incredible brilliance, leaves hair easy to comb.

Toner Cream for naturally blonde, bleached or lightened hair. Delicate formula with eco-certified Inca Oil.

Hi-lift permanent coloring cream. Diamond-shine technology represents the perfect balanced fusion between science and nature.

Creative toning with a pastel effect.

The “Crystal-Clear” formula lifts up to 3 levels without modifying the tone character.

Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques.

Special cream formula for full-head lightening to guarantee maximum scalp comfort and full respect of the hair structure.

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

For maximum color performance and long-lasting color results.

Permanent color that empowers professional colorists with proven high performance results to increase the success of in-salon services.

Change permanent colors to an acid tone-on-tone color, demi-color and toner with this exclusive PH Changer!

Professional thickener for creative coloring techniques.

A rich treatment of essential oils with a protective and soothing action. Applied before dyes or technical services to help protect the scalp.

The final step to complete the Repair Treatment.

Silver Effect Illumination Fluid adds extraordinary brilliance and softness to bleached hair and blonde highlights.

Get your clients ready for travel with this Mini Size Display!

Create full, intense, brilliant shades with these ammonia free boosters.

Exclusive formula with Urban Shield Technology and Activated Vegetal Charcoal gently cleanses all types of hair, leaving it light, shiny and clean longer.

Its sophisticated notes and light and imperceptible texture envelop the hair and the skin, leaving them pleasantly scented and protected.

​Zero-dust bleaching powder, ideal for freehand lightening techniques up to 7 levels.

BeBlonde is now BlondEgo! A new frontier of lightening from Alter Ego!

​Illuminating, frequent use no-yellow maintaining shampoo ideal for bleached, lightened, blonde, white and gray colored hair.

Zero-dust gray bleaching powder for intense and precise lightening techniques up to 9 levels.

Zero-dust bleaching powder allows for lightening up to 7 levels.

Restructuring cream for treated and damaged hair.

Restructuring shampoo for treated and damaged hair.

Direct Colouring Gel for hair with an acid ph without oxidation and without ammonia.

New Just Color brochure

New Just Color swatches

Treat the scalp and hair with an energizing boost that helps combat hair loss! Save 28%

Step 2 of the B.Toxkare System, for soft, radiant, healthy younger looking hair.

Stock up and Save on your Miracle Care Favorites!

Protect your blonde with the NEW Silver Maintain line! Save 30%

Protect your blonde with the NEW Silver Maintain line, neutralizes unwanted yellow tones for up to 5 weeks!

Protect your blonde with the NEW Silver Maintain line, neutralizes unwanted yellow tones for up to 5 weeks!

Get FREE Coactivators! Save 14%

Enhances weightless softness leaving hair easy to manage.

SAVE up to $518.75 through July 31st!

The limited edition summer beauty ritual! Save 28%