Our Swedish heritage sits at the heart of REF. A heritage that is manifested in our focus on quality and in our strong efforts to contribute to a sustainable future. We embrace natural beauty driven by Swedish standards that are accessible for anyone, anywhere. All products are naturally 100% sulfate and paraben free. Our professional range includes a 100% Vegan Care Line, Styling products, Permanent Colours, Soft Colours, Direct Colours, ProPlex, Bleach and Perm.
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