We are the beauty problem solvers. Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. All formulas are created in-house, and go through stringent testing (clinical, as well as "real life" evaluations by our top tier salon pro's and network of veteran beauty experts.) We have only one criteria for product success: demonstrable results. Salons create the color. We keep it WOW! Winner of an unprecedented 56 major beauty awards!
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