Curl Cult

JOIN THE MOVEMENT. We have reinvented the perm and curl category, with new technologies and smart solutions to make it easy for hairstylists and clients alike. Curl Cult® protein perm solution opens the cuticle layer and infuses nourishing pea protein deep into the hair shaft. Paired with the Plex technology we already know and love (enter PisumProtex™ technology), this lets you manipulate the disulphide bonds to create whatever hair texture you want while getting a consistent result with healthy, hydrated hair every time. Created by LA Stylist Janine Jarman and her all-female team, made in Italy.