Inspired by skincare and nutrition science, this Violet Shampoo gently cleanses while neutralizing unwanted yellow tones and eliminating up to 100% of brassiness. Developed by our in-house lab with squalane, moringa oil, açai extract, argan oil, and chromophore technology. It refreshes faded highlights, locks in moisture, and smooths the hair’s surface for cleaner, brighter blondes. VIO technology replenishes with antioxidants and essential fatty acids to leave hair soft, radiant, and beautifully balanced. Recommended for highlighted, coloured, natural blonde, and white hair that has developed yellow tones.

BENEFITS:
• Eliminates up to 100% of yellow tones
• Refreshes blonde and white hair
• Hydrates and smooths for silky hair
• Enhances softness and shine