"The Best" way to tame and manage your hair. Rejuvenates while straightening and strengthening hair for up to 5 months. HOW IT WORKS: The Best Taming reduces the stiffness (elastic modulus) in the hair, this reduction or softening effect causes the hair to lose its natural curl and feel softer. The greater the concentration along with application of Juvexin, the softer or straighter the hair will become. Juvexin penetrates throughout the hair shaft delivering important conditioning and moisturizing benefits. This improves the softness and reduces friction enabling the hair to better withstand heat, helps make hair less prone to breakage and improves the lubricity of hair, giving hair overall better manageability. On both wet and dry hair there is less entanglement during brushing, making the hair less prone to breakage and improving manageability. Features: Easier application Leaves the hair healthier using a high concentration of Juvexin Reduces styling time Clients can air dry hair No wait time for shampooing One formula which can be customized to offer varying results