PURE DIAMOND LIFT Hi-lift permanent coloring cream. Formulated to actively balance the lifting, tonalizing and treating actions. PLUS the new generation of color pigments in sync with the augmented concentration of oils and treating agents work together maintain the hair fiber hydrated, supple and with brilliant PURE DIAMOND SHINE.

ACTIVE PRINCIPLES
The synergic action of the eco-certified Tri-active Complex (Active Shine, Inca Oil and HydraHair) helps protect the color from yellowing and guarantees maximum hair protection during the lifting process.

NUANCES
HL.0 Natural = reaches maximum lift and a translucent pure blonde effect
HL.1 Ash = for ash-blonde lift effects, neutralizes unwanted orange-yellow tones
HL.2 Irise = lifts and neutralizes intense yellow tones to reach beige-iris effects
HL.91 Pearl Ash = lifts and neutralizes light yellow tones to reach pearl blonde effects
HL.7 Beige = lifts and neutralizes unwanted warm tones to reach sandy-blonde effects