PURE LIGHT CREAM COSMETIC LIGHTENING CREAM Cream formula lifts up to 7 levels, provides maximum control and is easy to use with all lifting techniques. Formulated to be used with Total Blonde Activator for full-head lightening. Creamy texture promotes improved adhesion to the hair structure and better transference of the active ingredients. Innovative formulation, boosted with eco-certified Inca Oil and Active Shine Complex. IDEAL FOR All lifting techniques (streaks, sun-kissed effects, balayages, shatush and other blonding techniques) Perfect for foil or free-hand lifting techniques Can be used for De-colouring Technical Services