Itely Oh My Blonde is a spectacular pearl shampoo that delicately hydrates and cleanses bleached and treated hair, leaving it soft and silky. Formula enriched with Chromalight for longerlasting color and protection of the hair against oxidizing processes due to external factors. The exclusive E-PLEXTM Bond Repair, a complex of precious oils and vegetable butters, helps to improve hair shine & resistance, making it stronger and healthier.