So Pure Volumizing Shampoo will give fine or lackluster hair the ultimate volume boost. Added provitamin B5 thickens hair texture. Enriched with natural active ingredients like hydrating argan oil and provitamin B5 to thicken and nourish the hair structure.- Vegan-friendly- Filled with plant extracts containing natural active ingredients and certified organic argan oil- Voluminous hair without that heavy feeling- Sulfate- and paraben-free