Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit using this as part of their Blonde Maintenance Routine for the best blonde yet.
Scientifically Proven: 3x Brighter - compared to top purple shampoos

HOW TO USE
1. Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.
2. Follow with No.5 BOND MAINTENANCE™ CONDITIONER for everyday moisture or No.8 BOND INTENSE MOISTURE MASK for extra hydration.