Gently cleanse while toning and brightening blonde, lightened and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected. Aroma: Citrus, Jasmine, and Coconut Milk.

• Concentrated – a little goes a long way
• Helps fortify, strengthen and increase hair's elasticity
• Gently cleanses without stripping
• Instantly neutralizes brassy tones and restores brightness
• Combats drying and damage caused by lightening
• Softens, smooths and adds glossy shine
• Helps prolong the life and vibrancy of hair color