Just Color from Alter Ego is for professional direct coloring services based on latest generation pure pigments in a gel formula. Its formula, with ready-to-use pure direct pigments, enriches both the cosmetic and natural color of hair. Shiny shades, trendy and vibrant coloring effects, but also natural nuances, to meet all customer needs. The gel formula makes color mixing easier, facilitating the application and ensuring perfect adhesion to the hair. For instantly visible results. BENEFITS It expresses its full potential on light bases (9-10 base), but also on medium intensity tones (6-7-8 base) It ensures exceptional shine and preserves the intensity of the cosmetic color Long-lasting effect over time* (it lasts more than 10 shampoos) It allows to create infinite mixtures of color, which are easy to make for a creative and quick service Instantly visible result Vegan friendly