From boldly outspoken hair to subtle statements, Keune Color Chameleon includes intense direct dyes and shade shifters to pastelize or deepen colors offering vibrant, fashion-forward color results. All the shades are intermixable, giving you, the colorist, the freedom to create an endless palette of new unique colors. FEATURES A high concentration of direct pigments in a pH neutral cream base Lasts for up to 20 washes (Depending on hair porosity, type, condition and environmental factors.) Fades beautifully and true-to-tone Ready-to-use formula; no developer needed Ammonia-free and vegan formulas Enriched with provitamin B5 and solamer Floral fragrance, infused with gardenia, jasmine and sandalwood